Chinese wire and cable companies are adopting e-commerce marketing.
Release time:
2019-07-29
In recent years, the development of internet technology in our country has been rapid, and e-commerce has also flourished, creating new opportunities for the development of traditional enterprises. While traditional industries such as clothing and advertising have embarked on the e-commerce path, the wire and cable industry is also not willing to fall behind, transforming and exploring a new path that combines wire and cable with e-commerce.
In recent years, the development of internet technology in our country has been rapid, and e-commerce has also flourished, creating new opportunities for the development of traditional enterprises. While traditional industries such as clothing and advertising have embarked on the e-commerce path, the wire and cable industry is also not falling behind, transforming and exploring a new path that combines wire and cable with e-commerce.
"The transformation of the wire and cable industry is not only a necessity for the development of the industry but also a requirement of the times. In today's highly developed mobile internet technology, if the traditional wire and cable industry still clings to the traditional market-oriented marketing model, it will be difficult to survive in fierce competition. The emerging development path that combines wire and cable with e-commerce can not only open up a broader market for enterprises but also optimize the resource allocation in the wire and cable industry, promoting healthy development in the industry," said Tao Jianmin, a senior expert in China's wire and cable industry, at an event.
According to the editor's understanding, under the impact of the rapid development of e-commerce, the transformation direction of China's wire and cable industry mainly focuses on the combination of wire and cable with e-commerce, that is, the simultaneous development of offline and online markets. While stabilizing the offline market, it is also important to open up the online market by building e-commerce platforms. However, the transformation path of moving offline transactions online has also raised concerns among many industry insiders about the fairness and security of transactions on e-commerce platforms.
However, according to Tao Jianmin, many traditional wire and cable enterprises in our country are implementing significant measures such as "enterprise real-name authentication," "integrity guarantee fund current compensation," and "third-party transaction guarantees" while building e-commerce platforms online. The implementation of these measures can strengthen the safe trading and supervision between buyers and sellers, thereby ensuring the fairness and security of online transactions.
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2022-08-24
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